Director, UX - CenterWell Pharmacy / CenterWell

2022 - current

At CenterWell Pharmacy, part of Humana, I led the creation of a dedicated UX team—building the organizational structure, defining roles, and establishing processes that streamlined how we work. I managed a multidisciplinary team of 20–25 professionals across UX and interaction design, visual design, copywriting, research, content strategy, and legal compliance.

I drove several key initiatives to improve the customer experience, including the development of a comprehensive digital design system that increased consistency and efficiency across platforms. I also led the UX design for a new mobile app, which helped drive significant growth in new accounts, prescription conversions, and customer satisfaction.

In addition, I oversaw the research and design for CenterWell’s new website, ensuring that every decision was rooted in user insight and aligned with the organization’s business goals.

Group Manager / Creative Director, Digital Content

2020 - 2022

At Kroger, I led the reorganization of the digital design team within Marketing, overseeing a team of 25 associates across design, research, and project management. I established channel-specific design standards focused on brand integrity, usability, and accessibility to ensure consistency and quality across all digital touchpoints.

As Creative Director for digital content, I oversaw initiatives spanning web, mobile, email, social media, and paid media. I also served as a key connection between the brand and UX teams, helping ensure that brand standards were thoughtfully executed throughout every digital experience.

Digital Art Director, UX Design

2015 - 2020

At Kroger, I launched and managed the company’s first internal UX design team, leading designers, content managers, and project managers focused on the e-commerce website, mobile app, and promotional microsites. I led research and UX design for Kroger.com and the mobile app, helping shape a more intuitive and engaging shopping experience for customers.

I also spearheaded the development of a new CMS platform to improve flexibility and scalability across digital properties. In addition, I served as Creative Director for digital content, ensuring that design, copy, and user experience worked seamlessly together across all digital channels.

Senior Digital Designer

2013 - 2015

I served as the lead designer for Kroger’s website and mobile app, overseeing both the user interface and content to create a cohesive and engaging experience. I also led the design and content for Kroger’s email program, ensuring visual and messaging consistency across all digital touchpoints.

Digital Designer

2008 - 2013

I served as the lead designer for Kroger’s website and mobile app, with a focus on content design and user experience. I also led the design and content for Kroger’s email program, ensuring a cohesive and consistent experience across all digital channels.

Board Chair, Brand / Marketing (Volunteer)

2024 - current

I serve on the board for the Mariemont School Foundation, helping raise and direct funds to support academic initiatives across the district. With a focus on brand and marketing, I recently led a full rebrand effort that included developing a new brand mark and visual style guidelines to create a more modern, cohesive identity. I also led the redesign of the foundation’s website and email.

Freelance - Creative Director

2020 - Current

I spearheaded a comprehensive rebrand that included developing a new brand mark and visual style guidelines to create a more modern and cohesive identity. I also led the redesign of the gym’s website, adding e-commerce functionality and updating the overall look and feel across social media and email. In addition, I designed new merchandise for seasonal promotions, events, and competitions, helping strengthen the brand’s presence both online and in the community.